ODI Global

I was recruited to cover the Head of Media position for this highly respected global thinktank. I was tasked with re-establishing processes for tracking and recording media coverage, reporting to the Chief Executive and board, and helping to support and upskill junior media officers in each of ODI Global’s specialist areas, helping them to identify appropriate media targets and reach out with compelling story ideas. I also devised communications strategies for ODI Global’s activities at the World Economic Forum in Davos, for announcing appointments to the senior leadership team, and for the launch of ODI Global Washington.

Media wins during my time at ODI Global included multiple stories on the BBC News website and in the Financial Times, the Washington Post and The Guardian, as well as a viral LinkedIn post about USAID cuts.

United Nations Office of Humanitarian Affairs

I developed communication strategies for two key UN reports assessing the performance of humanitarian responses in particularly sensitive crisis contexts. This project involved a complex set of tricky institutional considerations and concerns that mainstream coverage might misinterpret delicate parts of the reports.

Working closely with the report authors and with UN agency staff, I produced briefings, key message documents, social media posts, graphics and press releases that conveyed nuanced information with balance and accuracy.

Alnap

ALNAP is the learning arm of the humanitarian sector. It produces, collates and disseminates research into the effective delivery of lifesaving assistance to people in crisis. I was brought on board to handle the media strategy for ALNAP’s flagship report The State of the Humanitarian System, achieving worldwide media coverage in both consumer and specialist outlets and producing public-facing briefings and fact sheets as well as materials for delivery to sector specialists.

After the success of this project, I continued to work for ALNAP for a further 18 months on a variety of humanitarian and research projects. Throughout, the aim was to put the most urgent messages into the hands of the most appropriate practitioners and decision-makers.

Women’s Budget Group

The Women’s Budget Group is a loose coalition of economists dedicated to analysing the impacts of Parliamentary fiscal events on women and their dependents. I was brought on board as a bridge between the economists and mainstream journalists, taking dense technical reports and boiling them down into journalistic briefings that formed the basis of multiple press stories.

National Energy Action

National Energy Action is a UK charity focused on eradicating fuel poverty. In the aftermath of enormous energy price rises driven by the war in Ukraine, NEA brought me on board to rewrite their core brand pages, with the aim of highlighting the charity’s research-driven effectiveness and people-centred activities.